Why Asaba filmmakers need to evolve – Chizzy Alichi

 

Actress Chizzy Alichi has called out Asaba filmmakers.

 

She urged them to up their game.

 

She spoke in a recent interview with HipTV.

 

Alichi cited inadequate funding as a significant obstacle to quality production.

 

Alichi explained that the primary difference between Asaba and Lagos filmmakers lies in their approach to production, with Lagos prioritising detail and props, while Asaba focuses on mass production, resulting in lower production values.

 

Alichi also emphasised that Asaba actors are more popular due to their low-budget films, which cater to a broader audience, including those in rural areas and lower-income communities who may not have access to streaming platforms or cinemas.

 

However, Alichi stressed that Asaba filmmakers need to improve their production quality to gain mainstream recognition, as the industry has evolved beyond the current standards.

 

“The world has gone past that kind of movie, they need to step it up a bit,” she said.