Tudor Turiceanu: Casino Bonuses Are The Best Entry Into iGaming

It’s now quite famous in the world of business that getting new customers is far more expensive than retaining existing ones, and yet, every business still needs to go out there and appeal to newcomers. As the Harvard Business Review writes, it can cost from five to 25 times as much to get a new customer than retain one, which is why marketing aimed at bringing in new customers needs to be refined and precise in its execution.

 

Of all of the industries out there that see their many businesses and companies compete for new customers, few are as overtly actively seeking newcomers as iGaming. Without fail, every single one offers new players a special boost to get going. This tried and tested method, says CEO Tudor Turiceanu, is “the best entry into iGaming.”

Source: Pexels

 

Casino bonuses are both effective as an entry into iGaming and as a way to gain new customers, Turiceanu explains. The CEO of Casino Alpha relays that their research indicates that bonuses are claimed by new players primarily “so that they can experience more of the offering.”

 

Many online casino bonuses require a deposit, but those that don’t become very effective tools for new players to explore exactly what’s in store within a website or app. “Without any real money at stake, the player gets the real experience.” It allows them to explore more, enjoy more, and to do so in the form of what is basically a gift.

 

Now, that’s not to say that the more standardized deposit-requiring bonuses aren’t also effective. Most come in the form of a 100 percent match and free spins. Usually, according to Turiceanu, “players make the minimum or a low deposit to trigger the bonus and get the match,” which indicates that they’re just testing it out.

 

From there, the bonus gives them an extended period of testing the platform. So, while not a completely free gift of entertainment time, it’s still an additional benefit. “It all plays into the sense of reciprocity for the casino,” which Psychology Today explains as the tendency to reciprocate when given a gift, allowing both parties to benefit.

 

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Turiceanu is in a uniquely strong position to detail what kinds of casino bonuses work well, being the CEO of a platform that has a remit of finding the most competitive and fair promotions. At Casino Alpha, the team has even been able to uncover legitimate 300 percent deposit match bonuses to multiply a player’s funds four-fold.

 

As noted above, these deposit matches – especially when offering such a large match – give players more time to explore the modern online casino offering. “Many new players don’t know exactly what to expect and don’t want to just burn their deposit on a game that’s foreign to them, but with a matched bonus, they can explore further.”

 

It is also noted by Turiceanu, however, that brand-new players are increasingly savvy. It’s not just about the size of the match, the number of free spins, or the funds given without deposit anymore. Turiceanu says that “seven in ten pick promotions with low wagering requirements,” demonstrating a need for sites to be even more competitive.

 

According to the CEO of a site that rates, reviews, and scrutinizes the online casino industry, casino bonuses remain the best way for new players to enter the iGaming space and for sites to appeal to those newcomers. Still, there’s a lot of nuance to crafting the right bonus.