Suo: «I still choose to see progress»

Suo, Nigeria's first female sports commentator, has become a new ambassador for bookmaker 1xBet. This collaboration can open a new era and show what women can achieve when given the same opportunities as men. Suo's story goes beyond any single sport, and that's why 1xBet considers her a role model for a new generation of Nigerian women.  

How Suo's success is seen in her home country and her views on women's football

Suo ranks high in her Urhobo people's hierarchy. For reference, the Urhobo have a population of over 1.2 million, and Suo is now one of the most famous members of her people. We started our conversation by discussing this and also the state of women's football.

You are the first female commentator in Nigeria and the first woman of the Urhobo people in over 100 years to receive the title of chief. How does your community view your profession?

– Being the first female pidgin sports commentator in Nigeria as well as the first woman to inherit her father’s chieftaincy title in Urhobo land in over 100 years comes with a bag of mixed feelings from my community when it comes to my profession as a sports journalist. While there are some who consider me too bold, too odd? For the most part, I’ve enjoyed massive support from both family and community.  

Most especially, my Ovie (King), my Ovieraya (Queen) HRM Emmanuel Bethel Delekpe, Owhorhu 1 consider what I do as important work that shines a positive light for not just our Udu Kingdom but also a source of positive influence for our young folk and especially women out there. This was another reason I was permitted by my council of elders, High Chiefs  and King, to assume my father’s title.

“Okugbe 2” of Udu Kingdom roughly translates into Peacemaker – Ambassador of Peace. It is believed by my people that though I may not be like my father and approach this responsibility as my father did. We believe that in this age, sports can be a massive tool to help unify us as a people. For this privilege and blessing to use my skills as a sports commentator to foster this peace, I’ll always be grateful.

What do you think about modern women's football?

– Modern women’s football has come a long way, making tremendous strides with significant growth in popularity, skill and recognition, but there’s so much work to be done still, and it starts from first acknowledging and not just paying lip service but actually recognizing and fostering an ecosystem that enhances the value women bring to the game.

How do you evaluate the FIFA Women's World Cup?

– The FIFA Women's World Cup has become a premier international tournament, showcasing the sport's advancement. I'm impressed by the increased participation: more women and girls are playing football worldwide.

There’s also quality: The game's technical and tactical levels have risen significantly. Not to forget a significantly growing fan base as women’s football is attracting a larger audience, with millions watching the World Cup with inspiring role models like Marta, Alex Morgan, and Sam Kerr and our very own Asisat Oshoala inspiring a new generation.

With higher TV ratings and attendance, increased prize money and investment, as well as greater recognition for players and teams, it’s all coming together slowly and surely.

What are the prospects for women's football in Nigeria?

– In Nigeria, women's football has potential for growth, with talented players like Chiamaka Nnadozie and Rasheedat Ajibade who have risen from the NWFL to international acclaim in recent times. Despite limited resources and funding, societal and cultural barriers and a desperate need for improved infrastructure and facilities, I still choose to see progress.

With continued support and investment, women's football in Nigeria can flourish, inspiring more women to play and watch the beautiful game!

Who Suo is rooting for in club football and who she supported at Euro 2024

Should a commentator not root for anyone? Perhaps, but this isn't the case with Suo. She openly shared her preferences for both club and national teams.

When you comment on sporting events, do you have favorites or do you try to remain neutral?

Walahii, it’s tough too, especially when you’re a fan (and I am, Up Chelsea! Up Warri Wolves!! Up Delta Queens!!!), but I usually lean into my professional training and strive to remain neutral and provide unbiased comments on sporting events.

However, I can acknowledge and share the excitement and emotions of the game, celebrating remarkable performances and achievements. My goal is to enhance the viewer's experience with informative and engaging commentary, without taking a personal stance or showing favoritism.

Which team were you rooting for at the Euro?

– Spain. I advised betting on it even before the tournament. Spain has a strong football tradition and a talented team, combining experienced players and young talents. It has a good balance of defense, midfield control, and attacking power.

However, the Euro 2024 competition was tough, and other teams such as France, the Netherlands, England, and even Turkey were also strong contenders. Nevertheless, Luis de la Fuente has grown up with his team. He knows them thoroughly and trusts them completely, which has made them such a formidable team in this tournament.

Why are women less likely to be associated with betting and can this perception change

There is a stereotype that women are less interested in sports betting, and that sports itself attracts them less often than men. Suo disagrees with this view and is confident that she can help change the situation.

Why do you think men are more often passionate about sports and betting on it?

– So here’s the thing, historically, men have been more involved in sports and betting due to various cultural, social, and biological factors as even traditionally men are always encouraged to participate in sports and be more competitive.

However, these factors don't predetermine men's exclusive interest in sports and betting. Women's interest and participation in sports and betting are growing, and this trend can continue with increased exposure and access to sports and betting platforms.

Can this be changed?

– This might seem like a small thing but yes, representation truly matters. More women in Brand Ambassadorship roles like mine will do a lot in changing gender roles and stereotypes misconceptions.

When initiatives that also advocate support for women's sports and betting initiatives, education and awareness about responsible betting practice and inclusive marketing and promotion strategies are implemented, we can work towards a more inclusive and diverse sports and betting landscape, where everyone can participate and enjoy the excitement of competition!