While promoting her new movie both in Nigeria and abroad, she shared her approach to creating content and choosing marketing strategies.
Nigerian actress and producer, Funke Akindele has opened up on why she's succeeding.
She spoke after her film Everybody Loves Jenifa, grossed N1.6 million at the box office.
Speaking at The Lagos Canvas runway event, she shared her approach to creating content and choosing marketing strategies.
The actress explained that social media is integral to her daily routine. She sometimes falls asleep while watching online videos, which helps her learn what works for different demographics.
Watch the video here: