She explained in the interview why she rejected offers from record labels to sign her.
Nigerian singer, Niniola has revealed the reason why she refused to be signed by a record label.
Recall that Niniola has been an independent artist despite approaches from record labels.
She explained that she rejected offers from record labels to sign her because she’s mindful of the business side of music unlike some of her colleagues.
She spoke in a recent interview with TVC.
“I have been an independent artist for 10 years. There are pros and cons of signing with a record label. I have seen the business side of doing music which a lot of people don’t see, they just focused only on making music.
“Being an independent artist gives me the opportunity to also do what I want. I’m in charge of my creativity.
“A label wanted to sign me after my debut single but I was sceptical because I didn’t want anyone to switch my style. Because at that time, nobody was doing Afro-house. They can dictate what you do because they are the ones financing you.
“For me, creative freedom is one of the major pros of being an indie artist,” she said.
Niniola also disclosed that she’s an introvert but music brings out the extrovert in her.